Client:

Esqape Design, Inc. a Toronto Interior Design Company

Problem:

Our client was not getting any traffic to their web site effectively wasting all the money spend to develop their internet presence. Web site has not been index even though the site has been live since 2002. Since the web site in not even indexed it does not show up in any search engine results. The web site is also entirely made using Flash technology which the search engine spiders don't read.

Solution:

Step 1: Upon further inspection of the html we found that the previous designer was using a no index, no follow tag which tells the search engine spiders not to do anything with the web site. We corrected the problem by using the correct terminology that the search engine spiders would use.

Step 2: Another challenge was that the web site was built entirely using Flash technology. Since they company did not want to invest in a a web site redesign at this time we made appropriate changes to the Title tags. This would be the only place that search engines would read in order for them to figure out what the web site was all about.

Step 3: The final challenge for this web site was to get it to show up in the search engine results. We decided to start a link building campaign to target the keywords we used in the title tag in the anchor text of the incoming links.

Results:

Currently rank on the first page in Google.ca and Yahoo.com for the term "Toronto Interior Designer". The total time to achieve 45 day from start of project

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