So here I am reading in my Google Reader account scanning through the few hundred updates that I have today since I last checked it and what do I see… Mashable is reporting that Google made a tiny little change to service.
I raced over to the Google Reader blog to check it out for myself. Before the change if you wanted to add a subscription to your Google Reader account it required that the page had an RSS feed, but now thanks to this cool update that is no longer the case.
I’ve been using this feature for a number of years to keep track of cool sites so I don’t have to keep checking my favorites all the time. It has gotten to the point that I rarely even check my bookmarks…and there is a TON of them.
With the sites I check on a regular basis I have them come to my reader account then if the content is good I’ll go visit the site and finish reading. It saves me lots of time of endlessly going from one site to another. Now they don’t even need to have a RSS feed for me to add them.
Now it’s time for me to run out and check out all my favorites and see what I can add to my list.
This post is a little different that what I normally do, but I felt a strong urge to share something that resonates to my core. Will Smith speaks about many of the same beliefs that I hold myself.
Will Smith is one of the actors that I have always looked up to both professionally and as a person. I’ve been watching him on screen for the better part of two decades. His personality is such that it attracts you both on screen and off screen.
In this short video Will shares with us some of his basic beliefs that have enabled him to become such a great success. In life and in business if you have such strong beliefs there is no way that you will fail. In the end what you believe makes all the difference.
Many of you have noticed that I have not posted this month. I have received a few emails wondering what I have been doing. @socialmatching sent me a DM on twitter and wanted to know when I would be back from vacation.
I’ve actually been hard at work redesigning my blog for the new year. I am making it easier to include my posts to your favorite social media sites. It will also be much easier to connect with me on your favorite social media sites.
I will also be adding some additional functionality to the site and including Guest posts from other bloggers that give back to our community.
2010 looks to be a great year as we head into the future. I look forward to hearing from everyone in the coming months.
I normally don’t make post about online scams or questionable internet marketing tactics but this one is happening on such a large scale that I felt the need to pass it on. Last week the US Senate Committee on Commerce, Science and Transportation release a really disturbing investigation about some of the aggressive sales tactics that a surprisingly large number of Fortune 500 companies are practicing.
“After six months, this Committee has found that the companies we are investigating have figured out very clever ways to manipulate consumers’ buying habits so they can make a quick buck. American consumers have been complaining for years about these misleading practices and asking for answers – and rightly so,” said Chairman Rockefeller. “Millions of Americans are getting hit with these mystery charges every month – we have to do all we can to protect the hard working families relying on us to look out for their wallets and well-being.”
Three Internet companies—Affinion, Vertrue, and Webloyalty—exploit consumers’ expectations about online shopping to trick them into joining their membership clubs.
Consumers often do not know these companies have their credit card numbers until they start seeing charges on their bank statements.
Affinion, Vertrue, and Webloyalty and their e-commerce partners have earned over $1.4 billion in revenue with their misleading tactics.
There have been more than 30 million consumer enrollments in these clubs and several million people are unknowingly enrolled in these clubs at any one time.
More than 450 e-commerce websites and retailers have partnered with Affinion, Vertrue, and Webloyalty to employ aggressive sales tactics against their online customers splitting the revenue about 50-50.
Eighty-eight companies have made more than $1 million by partnering with Affinion, Vertrue, and Webloyalty, including Classmates.com, which made more than $70 million.
Almost no one receives the “cash back award” that Affinion, Vertrue, and Webloyalty offer to online consumers at the time of enrollment.
What do you think about this? Leave your comment below and pass it on.
Is your marketing in order? With some of the biggest shopping days of the year just a few days away have you considered some of the other aspects to marketing online to have your best year ever this holiday season.
Black Friday: November 27, 2009 it’s the Friday after Thanksgiving this has been in years past the largest single shopping day of the year. If you have a retail location have you integrated your specials for that day in all your marketing and advertising?
Cyber Monday: November 30 2009, in the past few year the Monday after Thanksgiving has been the mega day for online shopping as people start to look for those special deal or those hard to find items that eluded them at the store. Send your emails early so people have them first thing in the morning.
Shipping Deadlines:Everyone wants their gifts delivered by Christmas so make sure you know the last day you can send your goods. Email reminders with incentives and if possible include free shipping (a big deal around the holidays)
Wednesday, December 16, 2009 – USPS Parcel Post
Thursday, December 17, 2009 – FedEx Ground and FedEx Home Delivery
Monday, December 21, 2009 – FedEx Express Saver, USPS First Class Mail, and USPS Priority Mail
Tuesday, December 22 – FedEx 2Day
Wednesday, December 23, 2009 – FedEx Overnight, UPS Next Day Air, and USPS Express Mail
The biggest thing to remember with customers is that they will always procrastinate. Keep them informed about shipping deadlines and remember in make adjustments on times to include your processing time. You will always have an influx right before the deadline be prepared and everyone will be happy. A happy customer knows what’s going on especially around the holidays.
David Booth shows you how to run and play your first experiment using Google’s Website Optimizer. He also tells you about some case studies, best practices and usability tips. He even spills the beans on a few technical tricks for getting your first test up and running.
The internet changes at the speed of thought and as users we constantly demand more new content and ways to interact with each other. But have you ever wondered what the future will hold for us online? The was the topic of conversation for Eric Schmidt recently in Orlando as he discussed the future of the web and Google.
Here’s a hint on a couple of things he talked about:
The greatest challenge is how to rank “real time” content
The web will be dominated but Chinese content. (new ICANN ruling becomes very important)
Domain names are about to change. The Internet Corporation for Assigned Names and Numbers (ICANN) approved yesterday the use of non-Latin characters from start to finish in a domain name. ICANN fast tracked the process, which starts Nov 16, 2009, which will allow territories and nations to apply for internet extensions reflecting their name AND made up of characters from their national language.
“The coming introduction of non-Latin characters represents the biggest technical change to the Internet since it was created four decades ago. Right now Internet address endings are limited to Latin characters – A to Z. But the Fast Track Process is the first step in bringing the 100,000 characters of the languages of the world online for domain names.”
-Peter Dengate Thrush, ICANN chairman
They also made a video about it which you can see below.
Why is this important?
Latin characters include 26 letters from A-Z. The Fast Track adds another 100,000 characters to the mix.
Domain Name Registrars that will sell this new international domain can expect a HUGE influx of business.
Companies that maintain a Domain Portfolio should expect to add a large number of domains.
Marketers that do business internationally should seriously consider researching international domains.
So here I am reading in my Google Reader account scanning through the few hundred updates that I have today since I last checked it and what do I see… Mashable is reporting that Google made a tiny little change to service. I raced over to the Google Reader blog to check it out for myself. Before the [...] […]
This post is a little different that what I normally do, but I felt a strong urge to share something that resonates to my core. Will Smith speaks about many of the same beliefs that I hold myself. Will Smith is one of the actors that I have always looked up to both professionally and as [...] […]
Many of you have noticed that I have not posted this month. I have received a few emails wondering what I have been doing. @socialmatching sent me a DM on twitter and wanted to know when I would be back from vacation. I’ve actually been hard at work redesigning my blog for the new year. I [...] […]
I normally don’t make post about online scams or questionable internet marketing tactics but this one is happening on such a large scale that I felt the need to pass it on. Last week the US Senate Committee on Commerce, Science and Transportation release a really disturbing investigation about some of the aggressive sales tactics [...] […]
This is a clip from the Web 2.0 Expo in NY of @chirsbrogan A couple of questions that he posed at the end: how do we share? how do we develop relationships that yield? How do we collaborate? distribution Spend the next 10 mins and listen to this video and gather the insight that you need to fix your social media strategy. […]
Is your marketing in order? With some of the biggest shopping days of the year just a few days away have you considered some of the other aspects to marketing online to have your best year ever this holiday season. Black Friday: November 27, 2009 it’s the Friday after Thanksgiving this has been in years past [...] […]
David Booth shows you how to run and play your first experiment using Google’s Website Optimizer. He also tells you about some case studies, best practices and usability tips. He even spills the beans on a few technical tricks for getting your first test up and running. […]
So here I am reading in my Google Reader account scanning through the few hundred updates that I have today since I last checked it and what do I see… Mashable is reporting that Google made a tiny little change to service.
I’ve been using this feature for a number of years to keep track of cool sites so I don’t have to keep checking my favorites all the time. It has gotten to the point that I rarely even check my bookmarks…and there is a TON of them.
Many of you have noticed that I have not posted this month. I have received a few emails wondering what I have been doing. 
Is your marketing in order? With some of the biggest shopping days of the year just a few days away have you considered some of the other aspects to marketing online to have your best year ever this holiday season.
As I find interesting things around the web related to digital marketing you'll find it here. Your comments are much appreciated.