I was reading on the Google blog about the quality score improvements and the changes that they have recently made. They made a few big changes with this past update:
- ‘First page bid’ will replace ‘minimum bid’
- A more accurate Quality Score
- Keywords no longer marked ‘inactive for search’
With minimum bid out of the way Google will be able to raise the price you will need to pay to get on the first page. The hope of course is that advertisers will further improve the quality of the content they place for bid.
And since Google is also now computing the Quality score dynamically you can see that this round of updates will further weed out some of the “undesirable” advertisers from the halls of Googledom and make it all the more difficult to make it to the first page without spending a small fortune.
Now with those types of changes Google still would like to give the Search Marketers that suck a chance to have their ads seen so…The inactive for search keywords will now just be pushed to a page that doesn’t get as much traffic as the first page.
But this does beg the question…
With no keyword being inactive and no minimum keyword bids can an advertisers just spam the network with tens of thousands or hundreds of thousand of keywords just for the sake of traffic that gets less noticed all for one cent a click?
Inactive for search is alive and well, and cloaked, read on my blog.