So you want to be found on the search engines?
I can hear all the excuses now running through your head…
- I don’t understand SEO.
- I’m not a tech geek.
- I don’t write code.
- I can barely turn on my computer.
- My website sucks!
- and on and on and on…
The big reasons most website owners don’t do SEO very well is that they over complicate it. Here’s the simple, easy non-technical way to do it.
But first let me get you up to speed…
Clue #1
How other website link to you in the anchor text is very important. Anchor text just in case you were wondering is the word that you click on to view another website. As an example you can read about me here <== that’s anchor text.
the words that are highlighted that create the link are what you want other website owner to use your keywords in. If you have enough webpages linking back to your site with that keyword phrase you will be #1 in the search engine.
Here’s a little test for you. If you type “click here” in the search box in google the number 1 listing is for Adobe. But Why? Adobe doesn’t have anything to do with click here. However, website owner provide their users with pdf documents and for them to be able to view it the put verbiage such as this. “To Download your free Adobe Reader Click Here” and then they link click here to Adobe.
Just remember if you website is about “search engine optimization” then make sure your keywords are part of the link.
Clue #2
Have your title tag match your anchor text.
Now wait a minute…What is a title tag? I know I promised I wouldn’t be technical but consider this a bonus.
Here’s what the title tag looks like in the code.
<title>your keywords go here</title>In your internet browser
(click image)
In the Search Engine Results Page
(click image)
So let’s take a look at the two clues and how you can use them.
First get people to link to you with your keyword phrase in the anchor text and then make sure your anchor text matches your title tag as closely as possible. If these are the only things you ever know and really understand about SEO everything else from there is just gravy.
Now that you know how easy it is ask your difficult question below 
