This video is about 22 minutes in length and covers 7 other products that Google Analytics either enhances or the other product enhances Google Analytics. Here are a few things to pay attention to when viewing:
Video: Other Data-Focused Marketing Products from Google
Audio ads/ Print ads
* You can set event based triggers. i.e. if it rains today then your ad would run.
* Online Real time reporting. You can actually know ahead of time when you ad will be running so that you can listen in if you want.
Webmaster Tools
* They are free so take advantage of them
* Find out if you have any crawl errors
* Get different analytics for Mobil device use.
* See when the last time the Google bot came to visit
* see if you are excluded from the index for any reason
FeedBurner
* Use it to track your subscribers to your feed or Podcast (Google Analytics doesn’t do this)
* You can also include Adwords on your feed to make additional money
Trends
* Tracks consumers’ relative interest over time
* You see frequency of search but not the actual numbers themselves
* You can also see the geographic area of searches
* You can compare keywords
Useful links:
* Google Analytics (free with Google Adwords Account)
* Google Webmaster Central
* Google Trends
* Feedburner
* Google Audio Ad (can also be set up with your Google Adwords Account)
* Google Print Ads (can also be set up with your Google Adwords Account)
