What’s Your Holiday Marketing Schedule?

Is your marketing in order? With some of the biggest shopping days of the year just a few days away have you considered some of the other aspects to marketing online to have your best year ever this holiday season.

Black Friday: November 27, 2009  it’s the Friday after Thanksgiving this has been in years past the largest single shopping day of the year. If you have a retail location have you integrated your specials for that day in all your marketing and advertising?

Cyber Monday: November 30 2009, in the past few year the Monday after Thanksgiving has been the mega day for online shopping as people start to look for those special deal or those hard to find items that eluded them at the store. Send your emails early so people have them first thing in the morning.

Shipping Deadlines:Everyone wants their gifts delivered by Christmas so make sure you know the last day you can send your goods. Email reminders with incentives and if possible include free shipping (a big deal around the holidays)

• Wednesday, December 16, 2009 – USPS Parcel Post
• Thursday, December 17, 2009 – FedEx Ground and FedEx Home Delivery
• Monday, December 21, 2009 – FedEx Express Saver, USPS First Class Mail, and USPS Priority Mail
• Tuesday, December 22 – FedEx 2Day
• Wednesday, December 23, 2009 – FedEx Overnight, UPS Next Day Air, and USPS Express Mail

The biggest thing to remember with customers is that they will always procrastinate. Keep them informed about shipping deadlines and remember in make adjustments on times to include your processing time. You will always have an influx right before the deadline be prepared and everyone will be happy. A happy customer knows what’s going on especially around the holidays.

Photo by: Premier Packaging