Archive for Online Business, Promotion and Marketing
What’s Your Holiday Marketing Schedule?
Posted by: | Comments
Is your marketing in order? With some of the biggest shopping days of the year just a few days away have you considered some of the other aspects to marketing online to have your best year ever this holiday season.
Black Friday: November 27, 2009 it’s the Friday after Thanksgiving this has been in years past the largest single shopping day of the year. If you have a retail location have you integrated your specials for that day in all your marketing and advertising?
Cyber Monday: November 30 2009, in the past few year the Monday after Thanksgiving has been the mega day for online shopping as people start to look for those special deal or those hard to find items that eluded them at the store. Send your emails early so people have them first thing in the morning.
Shipping Deadlines:Everyone wants their gifts delivered by Christmas so make sure you know the last day you can send your goods. Email reminders with incentives and if possible include free shipping (a big deal around the holidays)
- Wednesday, December 16, 2009 – USPS Parcel Post
- Thursday, December 17, 2009 – FedEx Ground and FedEx Home Delivery
- Monday, December 21, 2009 – FedEx Express Saver, USPS First Class Mail, and USPS Priority Mail
- Tuesday, December 22 – FedEx 2Day
- Wednesday, December 23, 2009 – FedEx Overnight, UPS Next Day Air, and USPS Express Mail
The biggest thing to remember with customers is that they will always procrastinate. Keep them informed about shipping deadlines and remember in make adjustments on times to include your processing time. You will always have an influx right before the deadline be prepared and everyone will be happy. A happy customer knows what’s going on especially around the holidays.
Photo by: Premier Packaging
I just watched this video from a presentation Seth Godin from O’Reilly Tools of Change for Publishing Conference, New York City, NY, February 11, 2008.
Seth made some very interesting points. My take away from watching this video is simple…
When you are giving something away for free (an idea) people want a souvenir to take as a keepsake. That’s when you can sell them something like a book or t-shirt. Make sure your idea can spread as easily and quickly as possible and you will be able to sell more souvenirs.
Watch the video yourself and see what your take away will be.
This Changed My Life…
Posted by: | CommentsI am sitting at a Starbucks right now waiting for a friend of mine to call me so I can get him. Over this past weekend he got into a terrible car accident. He was going through an intersection when a guy (who I believe was speeding) hit him. The speed limit is 25 mph. Take a look at this picture of his car and tell me if you think the guy that hit him was going 25 mph.
Read More→
Google: Valentine’s Day 2009 Webinar
Posted by: | CommentsIs It Wise For Seo Pros To Use Search Engine Loopholes?
Posted by: | CommentsIf you’re in SEO consulting you possibly have been drawn towards using of various seo loopholes.
Maybe you’ve gone grey on more than one occasion.
No doubt often there are arguments over what is grey-hat, white-hat, blue-hat, or black-hat. I’d think there’s a bit of heated conversations about the quick launch of the MSN ranking loophole infoproduct concerning whether the system is really as white-hat as the authors claim.
The 1 page sites actually do in fact appear to be truly white hat. I should warn you that that to claim a particular part of the linking techniques as white-hat is completely ridiculous.
Of course it’s not white hat. There’s nothing grey, white, or blue about it.
It should be said though you don’t have to use that strategy to get the ranking you want in MSN. It is merely a exploit for optimizers who are not afraid of the possible risks it might engender – which seriously – because it’s targeting MSN – really are not that significant seeing as the MSN search engine is quickly losing ground now
No doubt it is tough to pass up an opportunity to rapidly load up basic one page microsites that have great possibilitiies for ranking in the top 3 spots for almost every single keyword phrase you try to get rankings for on a regular basis – and getting those rankings rapidly.
Simply one more may way for acquiring low-cost visitors from MSN in addition to AdCenter.
If you choose to use search engine ranking exploits you are obligated to go over them with your client and detail what you are thinking of doing and the likely risks they create. If you do not, you you might lose not only your repuation, but also your career. And I would think that’s not what you you want to happen.
Bottom line:
If an SEO Consultant wants to use grey hat (marginal) or black hat (against search engine TOS) they shouldn’t use it on a clients web site. If you are doing something like that you are risking your clients hard earned dollars on something that will most likely only work for a little bit but doesn’t add to the long term value of the clients business…DON’T DO IT!
