Everyone remembers the commercial Google aired on the Superbowl. Well to continue the success of that campaign Google released a fun new tool called Search Story Tool.  Not only is this a great piece of marketing but also teaches us a few things along the way.

Let’s break it down to see why this is such a great viral marketing campaign.

They kept the process simple… 3 steps is all

You write a little story add some music and the upload it after you check it out. Keeping the process clearly defined and easy to follow is a prerequisite for any viral marketing campaign. The harder it is the less likely it will take off.

Give Creativity to the end user

Everyone likes to tell their friends about something they made or created even if they had a little help. If you give a way for your end user to do a little bit of customization it will pay  dividends in the long run. Get creative and let your end user show their stuff.

Make it easy to share

If a campaign is going to go viral it needs a way to easily spread. Leveraging the end user’s social media connection is the fastest and easiest way to do just that. You don’t have to go crazy and give them every option under the sun but the top 2-3 will do just fine.

On a side note….

If Google didn’t test using Google Buzz as one of the viral tools…shame on them

Also don’t over look the ease of sending a link or embedding the media on a blog or website. It’s a great way to get your end user to spread the word even more. Nothing says Viral like being linked on millions of blogs and websites.

So to recap…

When creating a viral marketing campaign remember to:

1. Keep the Process Simple
2. Give Creativity to the End User
3. Make It Easy to Share

Don’t be shy let my know what you think and make a comment below

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