Tweet Everyone remembers the commercial Google aired on the Superbowl. Well to continue the success of that campaign Google released a fun new tool called Search Story Tool. Not only is this a great piece of marketing but also teaches us a few things along the way. Let’s break it down to see why this is such a great viral marketing campaign. They
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Tweet David Booth shows you how to run and play your first experiment using Google’s Website Optimizer. He also tells you about some case studies, best practices and usability tips. He even spills the beans on a few technical tricks for getting your first test up and running.