Archive for SEO
Google slaps around duplicate content
Posted by: | CommentsThis is going to be a short post just pointing out a new change recently with the Google algorithm.
But first I wanted to mention an update on my last post about Google Buzz. There were a lot of concerns about some of the privacy settings and how your information was being used. Google has made various updates and they mention the changes on their blog. Enough said.
A few days ago on the official Google blog they made a post about how webmasters and web site owners could specify your canonical. One of the biggest concerns for anyone that does SEO is that of duplicate content on their website. Now that Google, Yahoo and MSN (Bing) are going to start supporting the rel=”canonical” tag in the header it makes it easy for Google and the others to slap your website around if you have duplicate content.
For those that aren’t sure what I am referring to here is an example:
- http://micaljohnson.com
- http://www.micaljohnson.com
- http://micaljohnson.com/index.htm
All this links point to the same page and would cause a duplicate content penalty to be served. This is a very simple example. I’ll share more in a moment.
Those of us that use WordPress blogs should be familiar with this because of the way the link structure of the blog works we often times end up with duplicate content. Thankfully the genius wordpress plugin creator Joost de Valk at Yoast.com made a great wordpress plugin to canonical your blog and help eliminate that problem.
Here are a few places to check out to get up to speed on this:
Here is also a video of Google’s Matt Cutts explaining it a little better
Subdomain SEO Truth or Myth?
Posted by: | CommentsBlowing the SEO Myth
Posted by: | CommentsHere are some of the best SEO practices I have heard anyone speak about in a long time. Finally someone is a little verbal about what is wasting your time. The video is by Wil Reynolds( @wilreynolds on twitter) of ThinkSeer.com
Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.
Video: Is Google putting more weight on brands in rankings?
Posted by: | CommentsMatt Cutts (@mattcutts on twitter)a Google software engineer answer a question from Monica from Madison, WI who asked:
Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post:http://www.seobook.com/google-branding
Deep linking in todays market
Posted by: | CommentsOver the last couple of years deep linking has been one of the buzz words in the SEO discussion forums. The strategy is really simple and with several types of syndication technologies being more widely used it becomes even easier to do.
Many times as people and/or businesses are creating their linking strategies for their prospective web site they focus so much attention on the main index page that the other pages get lost in the shuffle. With every niche having so many keywords to rank for it become difficult to get just one page to rank well for multiple keywords.
One of the best benefits of deep linking is that you can have a page specific for the keyword that you are wanting to rank for. Then by using the keyword in the anchor text you just add additional credibility to your web site.
But it doesn’t stop there, another excellent benefit is getting your web page indexed quicker so that it can actually show up in the search engine results page (SERP). If you use several different syndication methods to promote your content then you will start seeing a ton of backlinks. When that happens the spiders start coming a lot quicker and do a full index of that page sooner rather than later.
Here is a list of places you would want to do deep linking:
- Text link on you own web pages
- Press Releases
- Article Syndication
- RSS Feeds
- Ezine submissions
- Podcasts submissions
- Video submission
By using these various methods of deep linking you can make your life a lot easier.
