What is Barcamp Sarasota?

BarCamp Sarasota emphasizes the intersection of technology, education, and economic development. The open forum format focuses on business solutions, and people who specialize in application development and programming languages, web and graphic design, social media, film, marketing, and other areas where business and technology come together.

BarCamp Sarasota is part of an international network of user-generated conferences and participatory workshop events. BarCamps are ad-hoc gatherings born from the desire for people to share and learn in an open environment, and the belief that the best learning at any conference takes place while networking with other professionals between scheduled sessions.

Join BarCamp Sarasota, learn more about the BarCamp Sarasota conference event, and find the LinkedIn group. Join and get involved to help grow and promote our community’s technology, education, and business strengths. You can learn more about the spirit of BarCamp at the BarCamp wiki page.

Register for free for the Oct 9th Barcamp Sarasota Event

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This is an excerpt from the Burson-Marsteller blog

Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.

Like the Fortune 100 study found, Twitter is the social media platform of choice among the Fortune Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.

Companies’ platform preferences also differed among regions. Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs, while companies from Asia-Pacific were more likely to utilize corporate blogs than other forms of social media. However, Asian companies will use Twitter or Facebook to communicate with Western audiences (for example, Toshiba).

It also appears that some companies are getting more comfortable using social media as they are interacting and engaging more and not just broadcasting corporate messages. Companies using Twitter are following an average of 731 people each and 38 percent of companies are responding to people’s tweets (for example, Vodafone UK). Thirty-two percent have also “re-tweeted” or reposted user comments during the last week (like Verizon Careers).

Apparently not. B2B mag announced yesterday that Yahoo Japan is going with Google!

Tokyo—Spurning the pending Yahoo-Microsoft search implementation in the U.S. and other countries later this summer, Yahoo Japan Corp. has rejected Microsoft Corp.’s Bing in favor of Google as its default search engine.

My question is Why?

We all remember last year on CNBC when Google’s CEO Eric Schmidt said:

“If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

If the internet is about being open and transparent as they want us to believe then why is there a need for any such privacy?

As I continued to read the blog post one particular phrase caught my attention:

Searching over SSL doesn’t reduce the data sent to Google — it only hides that data from third parties who seek it.

Read that again…

it only hides that data from third parties who seek it.

Google still knows what you are searching. I think the thing that is transparent here is that Google is an advertising company who just happens to be in the search engine game.  There are plenty of third party applications that rely heavily on data from Google. The ones that I see being adversely affected by this new encrypted search are the small advertising companies and software companies that are not going to be able to pay for that kind of information from Google. Particularly the firms that focus on SEO and PPC.

I’m sure that there are many other area of your life that Google would like to “control” as they place order to the world via the internet. Is this just another way to gain control of our personal information?

Is this just another tactic to regain control over our private information? Tell me what you think. Leave a comment below

Everyone remembers the commercial Google aired on the Superbowl. Well to continue the success of that campaign Google released a fun new tool called Search Story Tool.  Not only is this a great piece of marketing but also teaches us a few things along the way.

Let’s break it down to see why this is such a great viral marketing campaign.

They kept the process simple… 3 steps is all

You write a little story add some music and the upload it after you check it out. Keeping the process clearly defined and easy to follow is a prerequisite for any viral marketing campaign. The harder it is the less likely it will take off.

Give Creativity to the end user

Everyone likes to tell their friends about something they made or created even if they had a little help. If you give a way for your end user to do a little bit of customization it will pay  dividends in the long run. Get creative and let your end user show their stuff.

Make it easy to share

If a campaign is going to go viral it needs a way to easily spread. Leveraging the end user’s social media connection is the fastest and easiest way to do just that. You don’t have to go crazy and give them every option under the sun but the top 2-3 will do just fine.

On a side note….

If Google didn’t test using Google Buzz as one of the viral tools…shame on them

Also don’t over look the ease of sending a link or embedding the media on a blog or website. It’s a great way to get your end user to spread the word even more. Nothing says Viral like being linked on millions of blogs and websites.

So to recap…

When creating a viral marketing campaign remember to:

1. Keep the Process Simple
2. Give Creativity to the End User
3. Make It Easy to Share

Don’t be shy let my know what you think and make a comment below

Here’s something that will make you think

thanks to Ed Dale for pointing me to this video

*** Update 4/23/2010 ***

I noticed that the video above had quitely been removed from YouTube no doubt not by the user as the screen shot above indicates. I found the video elsewhere and have included it below.

Before

After

Now the old look vs the new look is 1000 times better. Here are a couple things that I really like

• Branding Elements added
• Reader Engagement in the Sidebar

These are great additions to the once very boring RSS feed of your emails. But as  marketer I look at things a little different. The biggest glaring thing that I see is inserted into the footer.

Don’t get me wrong I have no problem with them branding their own product. I do that all the time. After the excitement wore off of this new feature the problem I have is that I’m an affiliate of Aweber. And if someone reads my RSS feed and clicks on that link will I get credit?

NO…

There is no way of inserting my affiliate link in there **Hint: This would be a great new feature Aweber**

I’ve sent out promotional emails for them in the past. Put banners out on several sites that I have but this would undermine everything that I’ve worked so hard to do.

Can I just get a little help here!

[stepping off my soapbox now]

The other issue that I have is just a small one.

I love the branding elements so I can keep my messages consistent but how about a link back to my own website in the sidebar or header image?

Internet users have been conditioned to look for them there and the only thing that happen is they will remain in the archive. Since this RSS feed is actually hosted on Aweber’s site I can understand them not wanting to link back to my site….

Wait….

No I can’t. I am a paying customer and they are using my content to promote (very quietly) their email autoresponder service.

WOW! This is Genius. It’s like integration marketing in reverse. I wish I would have thought about doing that with my customers.

Wait… I do. But I actually ask them first.

Even though this is a great new feature these two glaring things make it a big turn off for me and I probably won’t be using it.

Anyway… Here’s a great video about the new feature from Aweber.

But first I wanted to mention an update on my last post about Google Buzz. There were a lot of concerns about some of the privacy settings and how your information was being used. Google has made various updates and they mention the changes on their blog. Enough said.

A few days ago on the official Google blog they made a post about how webmasters and web site owners could specify your canonical. One of the biggest concerns for anyone that does SEO is that of duplicate content on their website. Now that Google, Yahoo and MSN (Bing) are going to start supporting the rel=”canonical” tag in the header it makes it easy for Google and the others to slap your website around if you have duplicate content.

For those that aren’t sure what I am referring to here is an example:

• http://micaljohnson.com
• http://www.micaljohnson.com
• http://micaljohnson.com/index.htm

All this links point to the same page and would cause a duplicate content penalty to be served. This is a very simple example. I’ll share more in a moment.

Those of us that use WordPress blogs should be familiar with this because of the way the link structure of the blog works we often times end up with duplicate content. Thankfully the genius wordpress plugin creator Joost de Valk at Yoast.com made a great wordpress plugin to canonical your blog and help eliminate that problem.

Here are a few places to check out to get up to speed on this:

• Yoast.com: Canonical URL links
• Google Blog: About rel=”canonical”

Here is also a video of Google’s Matt Cutts explaining it a little better

After playing around with it for a bit I checked out what some of my favorite people were saying about it. Here is a short list of the best reviews and comments.

• Google Buzz: The Missing Features by ReadWriteWeb
• Google Buzz is not a Facebook killer by Jason Falls
• How to do everything in Google Buzz (including turning it off). http://bit.ly/bfQTQH by @sspenguin
• WARNING: Google Buzz Has A Huge Privacy Flaw by @alleyinsider

If you have any others to add just leave them in the comments below.

I raced over to the Google Reader blog to check it out for myself. Before the change if you wanted to add a subscription to your Google Reader account it required that the page had an RSS feed, but now thanks to this cool update that is no longer the case.

I’ve been using this feature for a number of years to keep track of cool sites so I don’t have to keep checking my favorites all the time. It has gotten to the point that I rarely even check my bookmarks…and there is a TON of them.

With the sites I check on a regular basis I have them come to my reader account then if the content is good I’ll go visit the site and finish reading. It saves me lots of time of endlessly going from one site to another. Now they don’t even need to have a RSS feed for me to add them.

Now it’s time for me to run out and check out all my favorites and see what I can add to my list.

Today is a GREAT day! Thanks Google

[img credit: filiph]