Archive for adwords
Making Google Work for You
Posted by: | CommentsAs a small a medium size business you always have to be on the look out for services that you can use to make your hard earned dollar go further. Everyone knows Google is the king when it comes to search engines but did you know that they also offer some great services that will help you grow your business online. Here a list of a few of my favorites that you can integrate quickly to your online activities.
Google Adwords
Most business owner know by now what Google Adwords is. For those of you who don’t it is the ads that show up on the top and right hand side when ever you do a search on Google. They also show up on the content partner web sites when ever that page is shown. This is a huge network and reaches up to 80% of online users according to Google. This is a Pay Per Click model of advertising and you only pay for an ad when someone clicks on it. If you don’t have an account you can always sign up at http://adwords.google.com
Other Data-Focused Marketing Products from Google
Posted by: | CommentsThis video is about 22 minutes in length and covers 7 other products that Google Analytics either enhances or the other product enhances Google Analytics. Here are a few things to pay attention to when viewing:
Video: Other Data-Focused Marketing Products from Google
Audio ads/ Print ads
* You can set event based triggers. i.e. if it rains today then your ad would run.
* Online Real time reporting. You can actually know ahead of time when you ad will be running so that you can listen in if you want.
Webmaster Tools
* They are free so take advantage of them
* Find out if you have any crawl errors
* Get different analytics for Mobil device use.
* See when the last time the Google bot came to visit
* see if you are excluded from the index for any reason
FeedBurner
* Use it to track your subscribers to your feed or Podcast (Google Analytics doesn’t do this)
* You can also include Adwords on your feed to make additional money
Trends
* Tracks consumers’ relative interest over time
* You see frequency of search but not the actual numbers themselves
* You can also see the geographic area of searches
* You can compare keywords
Useful links:
* Google Analytics (free with Google Adwords Account)
* Google Webmaster Central
* Google Trends
* Feedburner
* Google Audio Ad (can also be set up with your Google Adwords Account)
* Google Print Ads (can also be set up with your Google Adwords Account)
Quality Score and Minimum Bids a thing of the past?
Posted by: | CommentsI was reading on the Google blog about the quality score improvements and the changes that they have recently made. They made a few big changes with this past update:
- ‘First page bid’ will replace ‘minimum bid’
- A more accurate Quality Score
- Keywords no longer marked ‘inactive for search’
With minimum bid out of the way Google will be able to raise the price you will need to pay to get on the first page. The hope of course is that advertisers will further improve the quality of the content they place for bid.
And since Google is also now computing the Quality score dynamically you can see that this round of updates will further weed out some of the “undesirable” advertisers from the halls of Googledom and make it all the more difficult to make it to the first page without spending a small fortune.
Now with those types of changes Google still would like to give the Search Marketers that suck a chance to have their ads seen so…The inactive for search keywords will now just be pushed to a page that doesn’t get as much traffic as the first page.
But this does beg the question…
With no keyword being inactive and no minimum keyword bids can an advertisers just spam the network with tens of thousands or hundreds of thousand of keywords just for the sake of traffic that gets less noticed all for one cent a click?
