When it comes to email marketing software there are tons of choices out there. Getting lost in all the technical jargon can be a nightmare if you are trying to do it by yourself. I was reading an article the other day By Neil Anuskiewicz on how to choose an email service provider that brought up some really good points on things you want to look for. He mentions 10 things specifically.

1. Private IP address
2. Customer support and training
3. Robust infrastructure
4. Good reporting
5. CAN SPAM compliance
6. List Segmenting
7. A/B testing
8. Free trial
9. No term contract
10. Pricing Plans

I have used a lot of ESP before over the years and here is a list of a couple of them out there now.

1. icontact.com
2. lyris.com
3. aweber.com (This is the one I personally use)
4. infusionsoft.com

**Help me build a list of good ESP’s comment on the one you use or think is the best**