Microsoft’s adCenter is finally coming out of beta…uh I mean closing. That’s right adcenter has finally thrown in the towel for now it seems. With great statements on their blog like:

Please note that all hosted services, data collection, and technical support will end at that time

but don’t worry they did list 28 (at last count) companies that offer web analytics. Google gets listed twice, once for Google Analytics and another time for Urchin Software

I guess now they can focus getting better in search.

If  want to read everything MSN wrote check out their blog

This video is about 22 minutes in length and covers 7 other products that Google Analytics either enhances or the other product enhances Google Analytics. Here are a few things to pay attention to when viewing:

Video: Other Data-Focused Marketing Products from Google

Audio ads/ Print ads

* You can set event based triggers. i.e. if it rains today then your ad would run.
* Online Real time reporting. You can actually know ahead of time when you ad will be running so that you can listen in if you want.

Webmaster Tools

* They are free so take advantage of them
* Find out if you have any crawl errors
* Get different analytics for Mobil device use.
* See when the last time the Google bot came to visit
* see if you are excluded from the index for any reason

FeedBurner

* Use it to track your subscribers to your feed or Podcast (Google Analytics doesn’t do this)
* You can also include Adwords on your feed to make additional money

Trends

* Tracks consumers’ relative interest over time
* You see frequency of search but not the actual numbers themselves
* You can also see the geographic area of searches
* You can compare keywords

Useful links:

* Google Analytics (free with Google Adwords Account)
* Google Webmaster Central
* Google Trends
* Feedburner
* Google Audio Ad (can also be set up with your Google Adwords Account)
* Google Print Ads (can also be set up with your Google Adwords Account)