MicalJohnson.com » new thinking http://www.micaljohnson.com/blog Around the Web: Internet Marketing Tips Wed, 07 Dec 2011 15:45:59 +0000 en hourly 1 http://wordpress.org/?v= 2006-2007 tampaseo@gmail.com (MicalJohnson.com) tampaseo@gmail.com (MicalJohnson.com) http://micaljohnson.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg MicalJohnson.com http://www.micaljohnson.com/blog 144 144 The world from my rose colored glasses... MicalJohnson.com MicalJohnson.com tampaseo@gmail.com no no 10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books http://www.micaljohnson.com/blog/806/10bestsellers/ http://www.micaljohnson.com/blog/806/10bestsellers/#comments Fri, 23 Oct 2009 01:58:59 +0000 TampaSEO http://www.micaljohnson.com/blog/?p=806 Read more...]]>

I just watched this video from a presentation Seth Godin from O’Reilly Tools of Change for Publishing Conference, New York City, NY, February 11, 2008.

Seth made some very interesting points. My take away from watching this video is simple…

When you are giving something away for free (an idea) people want a souvenir to take as a keepsake. That’s when you can sell them something like a book or t-shirt. Make sure your idea can spread as easily and quickly as possible and you will be able to sell more souvenirs.

Watch the video yourself and see what your take away will be.

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