Archive for PPC
Making Google Work for You
Posted by: | CommentsAs a small a medium size business you always have to be on the look out for services that you can use to make your hard earned dollar go further. Everyone knows Google is the king when it comes to search engines but did you know that they also offer some great services that will help you grow your business online. Here a list of a few of my favorites that you can integrate quickly to your online activities.
Google Adwords
Most business owner know by now what Google Adwords is. For those of you who don’t it is the ads that show up on the top and right hand side when ever you do a search on Google. They also show up on the content partner web sites when ever that page is shown. This is a huge network and reaches up to 80% of online users according to Google. This is a Pay Per Click model of advertising and you only pay for an ad when someone clicks on it. If you don’t have an account you can always sign up at http://adwords.google.com
Demographic bidding on Google?
Posted by: | CommentsI was checking out some stats on my adwords account when I see one of there new features
Demographic bidding now available on select sites in the Google content network
Demographic bidding helps you display your ads to specific gender and age segments on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with those audiences.There are two ways you can use demographic bidding. First, you can modify your bids for a particular audience segment, such as increasing your bid for 18-24 year-olds and males. Second, you can exclude certain demographic groups from seeing your ads if they aren’t meeting your ROI goals.
Run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the age and gender of the users who saw your ad.
This will make things a lot more interesting for sure.
Quality Score and Minimum Bids a thing of the past?
Posted by: | CommentsI was reading on the Google blog about the quality score improvements and the changes that they have recently made. They made a few big changes with this past update:
- ‘First page bid’ will replace ‘minimum bid’
- A more accurate Quality Score
- Keywords no longer marked ‘inactive for search’
With minimum bid out of the way Google will be able to raise the price you will need to pay to get on the first page. The hope of course is that advertisers will further improve the quality of the content they place for bid.
And since Google is also now computing the Quality score dynamically you can see that this round of updates will further weed out some of the “undesirable” advertisers from the halls of Googledom and make it all the more difficult to make it to the first page without spending a small fortune.
Now with those types of changes Google still would like to give the Search Marketers that suck a chance to have their ads seen so…The inactive for search keywords will now just be pushed to a page that doesn’t get as much traffic as the first page.
But this does beg the question…
With no keyword being inactive and no minimum keyword bids can an advertisers just spam the network with tens of thousands or hundreds of thousand of keywords just for the sake of traffic that gets less noticed all for one cent a click?
