Archive for the PPC Tag

Making Google Work for You

Tweet As a small a medium size business you always have to be on the look out for services that you can use to make your hard earned dollar go further. Everyone knows Google is the king when it comes to search engines but did you know that they also offer some great services that will help you grow your
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Demographic bidding on Google?

Tweet I was checking out some stats on my adwords account when I see one of there new features Demographic bidding now available on select sites in the Google content network Demographic bidding helps you display your ads to specific gender and age segments on some sites in the Google content network, giving you more control over who your audience
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Quality Score and Minimum Bids a thing of the past?

Tweet I was reading on the Google blog about the quality score improvements and the changes that they have recently made. They made a few big changes with this past update: ‘First page bid’ will replace ‘minimum bid’ A more accurate Quality Score Keywords no longer marked ‘inactive for search’ With minimum bid out of the way Google will be
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