Archive for search engine optimization
Blowing the SEO Myth
Posted by: | CommentsHere are some of the best SEO practices I have heard anyone speak about in a long time. Finally someone is a little verbal about what is wasting your time. The video is by Wil Reynolds( @wilreynolds on twitter) of ThinkSeer.com
Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.
Is It Wise For Seo Pros To Use Search Engine Loopholes?
Posted by: | CommentsIf you’re in SEO consulting you possibly have been drawn towards using of various seo loopholes.
Maybe you’ve gone grey on more than one occasion.
No doubt often there are arguments over what is grey-hat, white-hat, blue-hat, or black-hat. I’d think there’s a bit of heated conversations about the quick launch of the MSN ranking loophole infoproduct concerning whether the system is really as white-hat as the authors claim.
The 1 page sites actually do in fact appear to be truly white hat. I should warn you that that to claim a particular part of the linking techniques as white-hat is completely ridiculous.
Of course it’s not white hat. There’s nothing grey, white, or blue about it.
It should be said though you don’t have to use that strategy to get the ranking you want in MSN. It is merely a exploit for optimizers who are not afraid of the possible risks it might engender – which seriously – because it’s targeting MSN – really are not that significant seeing as the MSN search engine is quickly losing ground now
No doubt it is tough to pass up an opportunity to rapidly load up basic one page microsites that have great possibilitiies for ranking in the top 3 spots for almost every single keyword phrase you try to get rankings for on a regular basis – and getting those rankings rapidly.
Simply one more may way for acquiring low-cost visitors from MSN in addition to AdCenter.
If you choose to use search engine ranking exploits you are obligated to go over them with your client and detail what you are thinking of doing and the likely risks they create. If you do not, you you might lose not only your repuation, but also your career. And I would think that’s not what you you want to happen.
Bottom line:
If an SEO Consultant wants to use grey hat (marginal) or black hat (against search engine TOS) they shouldn’t use it on a clients web site. If you are doing something like that you are risking your clients hard earned dollars on something that will most likely only work for a little bit but doesn’t add to the long term value of the clients business…DON’T DO IT!
Title Tags For Seo
Posted by: | CommentsTitle Tags are one of the most important onsite SEO factors for achieving ranking. Furthermore, your title tag is what is generally displayed in the search engine results pages, so it is basically the first thing a potential visitor will see before clicking to your site. What you display in your title can greatly impact a visitor’s response to want to see more. Great care should be taken when writing your titles, and they should be compelling enough to call a prospect to action.
Optimizing your titles for direct response and for search engine optimization becomes a delicate balancing act. What may be optimal for visitor click-throughs may not prominently display your targeted keywords for best ranking results. The question is, “Which is more important?”
Search engine optimization is a complex business. Although title tags play a prominent role, it is but one ingredient in the algorithm stew. Sacrificing good ad copy for better positions in the search engine results pages may, in fact, harm your business. What good are rankings if no one clicks on your results?
However, the technicalities of title tags should not be ignored. Every page on a site should always have only one unique title that is relevant to the content on the page. Using the same title on multiple pages will result in duplicate content issues. It is also best to keep within the boundaries of Google’s display limit of 64 characters. If your title is longer than the limit, your title will display a cut off version with multiple trailing dots at the end.
It is often possible to rank for specific keywords even if they don’t appear in the title. Instead, you could focus on other methods like keyword targeted backlinks to a specific page. But if you can write a compelling title that includes the primary keyword for a page, then you can achieve the best of both worlds.
Search Engine Optimization Companies Are A Difference Maker For Your Business
Posted by: | CommentsThe Search Engine Optimization industry evolved from the exploding commercial and social Internet development movement of the early ‘90s. Just fifteen or so years ago, at the time of the World Wide Web boom, businesses were only beginning to understand the increasing need for developing a marketable website – what is now the realm of the search engine optimization specialist. No one seemed to talk much about what made for the best web sites – outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully understand the depth and grandiosity of the opportunities. And most new web development companies were more than busy enough just building web sites without needing to care much if those sites were actually performing for their clients.
Let’s fast-forward through a brief Internet history. As the ecommerce boom rippled out globally, hundreds of thousands of companies were literally online within days. Or maybe millions within months. Let’s just say it happened so fast, nobody could keep track! (I’d be more than willing to revise this statement if anyone out there has a reputable source for factual data on the matter!) Anyway, it’s safe to say that today, there are millions upon millions of web sites out there. And today, if your business doesn’t yet have an online presence, you already know that you can barely exist outside the range of your own home community.
Significant Industry Growth
Back in 1995, the United States had less than a thousand web design companies. Now, there are more than 40,000, and the affordable SEO industry is widely expected to grow another whopping 20 per cent over the next two years. This is encouraging news, despite recent speculation among governments, small and large recession. Fueling the incredible growth in the industry, essentially, is the relatively fast development of smaller web design companies, and the continued automation of medium and large business selling virtually any sort of service you can imagine around the globe. Yet another contributor in the success in the field is the steady decline in the cost of web development fees.
The past decade has seen an incredible transformation in commerce, with the Internet driving e-commerce, led increasingly by more and more sophisticated web design. With the rise in e-commerce comes a natural curiosity about how to host web sites that can track visitor activity and report on commercial advertising results in much the same manner as other forms of marketing. In addition, web site owners also want to increase numbers of random searchers easily targeting their web site.
When a potential visitor goes to Google to find, say, a screwdriver, Bill’s Hardware wants to be the first listing that comes up on the search engine list. This is where organic search engine optimization comes into play. Search Engine Optimization is the science of establishing, for any given website, a higher ranking in the search engine results than their competitors.
A web consulting firm can help small, medium, and big companies improve their search engine rankings, traffic, sales, and overall profit. These firms can develop professionally customized SEO campaigns that guarantee results.
