Everyone remembers the commercial Google aired on the Superbowl. Well to continue the success of that campaign Google released a fun new tool called Search Story Tool.  Not only is this a great piece of marketing but also teaches us a few things along the way.

Let’s break it down to see why this is such a great viral marketing campaign.

They kept the process simple… 3 steps is all

You write a little story add some music and the upload it after you check it out. Keeping the process clearly defined and easy to follow is a prerequisite for any viral marketing campaign. The harder it is the less likely it will take off.

Give Creativity to the end user

Everyone likes to tell their friends about something they made or created even if they had a little help. If you give a way for your end user to do a little bit of customization it will pay  dividends in the long run. Get creative and let your end user show their stuff.

Make it easy to share

If a campaign is going to go viral it needs a way to easily spread. Leveraging the end user’s social media connection is the fastest and easiest way to do just that. You don’t have to go crazy and give them every option under the sun but the top 2-3 will do just fine.

On a side note….

If Google didn’t test using Google Buzz as one of the viral tools…shame on them

Also don’t over look the ease of sending a link or embedding the media on a blog or website. It’s a great way to get your end user to spread the word even more. Nothing says Viral like being linked on millions of blogs and websites.

So to recap…

When creating a viral marketing campaign remember to:

1. Keep the Process Simple
2. Give Creativity to the End User
3. Make It Easy to Share

Don’t be shy let my know what you think and make a comment below

Here are some of the things that I do to get videos for my clients to rank in the search engines. Although I did not write this article I agree with it and use what is suggested on every video I submit.

10 SEO tips for YouTube – iMediaConnection.com

Many marketers still fail to strategically optimize their videos. Learn how to avoid this common mistake and get the most out of your video efforts.

View >>

I review a contest page that YouTube set up. They are sending someone to the Cannes Film Festival

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Video: Other Data-Focused Marketing Products from Google

Audio ads/ Print ads

* You can set event based triggers. i.e. if it rains today then your ad would run.
* Online Real time reporting. You can actually know ahead of time when you ad will be running so that you can listen in if you want.

Webmaster Tools

* They are free so take advantage of them
* Find out if you have any crawl errors
* Get different analytics for Mobil device use.
* See when the last time the Google bot came to visit
* see if you are excluded from the index for any reason

FeedBurner

* Use it to track your subscribers to your feed or Podcast (Google Analytics doesn’t do this)
* You can also include Adwords on your feed to make additional money

Trends

* Tracks consumers’ relative interest over time
* You see frequency of search but not the actual numbers themselves
* You can also see the geographic area of searches
* You can compare keywords

Useful links:

* Google Analytics (free with Google Adwords Account)
* Google Webmaster Central
* Google Trends
* Feedburner
* Google Audio Ad (can also be set up with your Google Adwords Account)
* Google Print Ads (can also be set up with your Google Adwords Account)

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for internet marketing strategy because of the low cost, many companys have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don?t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn?t want to subscribe. bulk email marketing campaign.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist.

**Email TIP**

3 things to check when emailing your list

1) Take notice of your unsuccessful sends. These are the e-mails that bounce.

Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already – email marketing campaign software ain’t easy!

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.

When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters.

It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Keep these tips in mind so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

P.S. The email marketing software that I use is Aweber
BTW they have a free trial

Backlinks
SEO has worked wonders for many on internet business undertakings. In fact the whole process of having an on internet identity through a online sites will fall flat without a proper Search Engine Optimization strategy. Once you have determined which keywords and keyword phrases would best be suited for you online sites, it’s time to determine how often you should use them on your web page. Till a online sites is well recognized my major Google there is absolutely no chance that a site can become popular among visitors that are regular on the web. Search Engine Optimization is a process of optimizing your online sites on the way to rank high in the Google. In the present times one can accomplish all type of task by sitting at home and working on an internet enabled computer. Content matters the most to have professional Google placement. You can obtain links from other online sites and could link others as well from your online sites. So one thing that on internet business owners must take care of is to implement effective Search Engine Optimization strategies for their business. After all this is the door to success on the web.

Text ads
For Search Engine Optimization your web page must be information and keyword rich that must accurately describes your content. This will make the content of the site all the more effective. The basic idea behind Search Engine Optimization is to alter the site in such a way so that Google spiders see and receive the site differently. It is through In order to make your visitor attempt a purchase; you need to entail influential and compelling content. Directory submission must be given utmost importance in Search Engine Optimization. Incorporating these elements that effective Search Engine Optimization can be utilized for a site. Make sure that you study carefully what your competitor is doing and try to see what you can do to prove on this and make your site more popular.

Web directory
Link building is one of the most effective ways for a site to increase its popularity quickly and continuously. Appropriate selection of the keywords in a Google marketing process can create a lot of difference in the campaign of Search Engine Optimization. Manual link submissions with other sites that are relevant to your site can be easily done if you know the right way of doing this. While SEO is the best way to increase the amount of traffic to your online sites, it can also be a little bit difficult to figure out and use properly. One the link of your site is present at many places on the World Wide Web, Google provide rankings easily. A high Google ranking is one of the most efficient ways to get quality targeted traffic to your online sitess. Having an increased number of links also ensures that the popularity of the increases and an increased number of visitors come to the site.