Everyone remembers the commercial Google aired on the Superbowl. Well to continue the success of that campaign Google released a fun new tool called Search Story Tool.  Not only is this a great piece of marketing but also teaches us a few things along the way.

Let’s break it down to see why this is such a great viral marketing campaign.

They kept the process simple… 3 steps is all

You write a little story add some music and the upload it after you check it out. Keeping the process clearly defined and easy to follow is a prerequisite for any viral marketing campaign. The harder it is the less likely it will take off.

Give Creativity to the end user

Everyone likes to tell their friends about something they made or created even if they had a little help. If you give a way for your end user to do a little bit of customization it will pay  dividends in the long run. Get creative and let your end user show their stuff.

Make it easy to share

If a campaign is going to go viral it needs a way to easily spread. Leveraging the end user’s social media connection is the fastest and easiest way to do just that. You don’t have to go crazy and give them every option under the sun but the top 2-3 will do just fine.

On a side note….

If Google didn’t test using Google Buzz as one of the viral tools…shame on them

Also don’t over look the ease of sending a link or embedding the media on a blog or website. It’s a great way to get your end user to spread the word even more. Nothing says Viral like being linked on millions of blogs and websites.

So to recap…

When creating a viral marketing campaign remember to:

1. Keep the Process Simple
2. Give Creativity to the End User
3. Make It Easy to Share

Don’t be shy let my know what you think and make a comment below

Here are some of the things that I do to get videos for my clients to rank in the search engines. Although I did not write this article I agree with it and use what is suggested on every video I submit.

10 SEO tips for YouTube – iMediaConnection.com

Many marketers still fail to strategically optimize their videos. Learn how to avoid this common mistake and get the most out of your video efforts.

View >>

I review a contest page that YouTube set up. They are sending someone to the Cannes Film Festival

Did you like the video? Tells us all about it and comment below.

Don’t forget to subscribe to our blog.

Just imagine all the endless hours driving around that you will save by just taking a quick look at what is the best price online. Maybe you can even negotiate with the store manager and get a better price just by showing him what available online.

Wow! It’s the ultimate social proof for your shopping experience.

And…

Now you don’t even have to take something back because you find out it was a piece of junk when you got home. Now you will know as soon as you do the search while you are at the store.

Enjoy you new online shopping experience right from your phone.

Rob Stacey, an engineer on the Google mobile team, demonstrates how to use Google Product Search for mobile as he goes on a shopping adventure at Google. Product Search for mobile let’s you see online prices, ratings, and reviews right on your phone. Currently, it’s available for iPhone and Android devices in the US and UK.

Did you like the video? Share your thoughts below and don’t forget to subscribe to get all the updates as they happen.

This is a quick video showing how to change the “Read More” tag to anything you want.

Did you like the video? Let me know leave a comment and subscribe

Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post:http://www.seobook.com/google-branding

Video: Other Data-Focused Marketing Products from Google

Audio ads/ Print ads

* You can set event based triggers. i.e. if it rains today then your ad would run.
* Online Real time reporting. You can actually know ahead of time when you ad will be running so that you can listen in if you want.

Webmaster Tools

* They are free so take advantage of them
* Find out if you have any crawl errors
* Get different analytics for Mobil device use.
* See when the last time the Google bot came to visit
* see if you are excluded from the index for any reason

FeedBurner

* Use it to track your subscribers to your feed or Podcast (Google Analytics doesn’t do this)
* You can also include Adwords on your feed to make additional money

Trends

* Tracks consumers’ relative interest over time
* You see frequency of search but not the actual numbers themselves
* You can also see the geographic area of searches
* You can compare keywords

Useful links:

* Google Analytics (free with Google Adwords Account)
* Google Webmaster Central
* Google Trends
* Feedburner
* Google Audio Ad (can also be set up with your Google Adwords Account)
* Google Print Ads (can also be set up with your Google Adwords Account)

Way too many people worry about huge scores and making BIG THINGS HAPPEN, well that is why they don’t make anything happen, watch this and get it!