As your pay per click (ppc) consultant I work closely with you and/or your staff to take advantage of paid and sponsored listings on major search engines and their affiliated networks. The biggest search engines like Google Adwords and Yahoo Search Marketing (formerly Overture) help drive visibility and sales through your web site. They use a method of payment where you only pay for the clicks that you incur during your advertising campaign.
Why PPC for Local Business?
Over the last few years the search engines released a new technology called
"Geotargeting" also known as "location targeting". With geotargeting a local
small business owner can have paid ads showing in the specific area they serve
instead of the entire internet. This allows the local owners to control their
budget while still being able to drive additional traffic to their website and
customers to their local business.Tampa SEO's Pay Per Click Search Engine Marketing Services:
- I work with you to select the proper keyword phrases that are in your
target market that also compliment your defined objectives for the paid
listings strategy we will use.
- Conduct keyword research for maximum impact using current real search
data and information about your business, goals and web site.
- Set up accounts with selected pay per click search engines
vendors such as: Google Adwords, Yahoo Search Marketing, Bing Adcenter
(formerly MSN).
- Write your keyword targeted ads. I will write relevant keyword
targeted ads for each PPC campaign and submit them to you for editorial
review. I will adjust them as necessary for optimal performance to
help you reach your goals. I constantly test all the ads always striving to
improve the performance.
- Create customized Landing pages*. I will create customized
landing pages that are relevant to your goals to help increase the
conversion ratios.
- Conversion Testing- I will also perform A/B split test and/or multi-variate
split test on pages to achieve maximum results.
- Perform Analytics- I regularly monitor the keyword ads and placements for desired results. I then provide you with detailed reports of clicks, click through rates (CTR) and where possible conversion rates.
All this is included in my affordable PPC management service for local business owners.
Do you already have campaigns running and just need someone to manage them? I can also manage your ads which includes testing for better Return on Investment (ROI).
Still have additional questions about our PPC management service? Contact me today for your free phone consultation at (813) 421-5116
*Some additional fees may apply
